Let’s talk about IONS: Why they work on your skin from the outside-in!
Skincare is more complicated and complex than we think. It's extremely easy to reach for a standard hand and body cream from the drugstore and achieve a feeling of replenishment, but what are we actually putting into our bodies? Do we know what these ingredients are, and why the combination of ingredients exist? Not all ingredients even penetrate beyond the top layer of the epidermis, they sit on top your skin and wash off the next time you shower. The skincare industry is built on a $135 billion-dollar market which has increased year over year in the last decade. That tells us a lot about this market space; overall people are caring more and more about what they put on their bodies to preserve the skin we're in!
What does this mean for us at NX Brands? Well first of all, we recognized that this is a product that people not only want, but severely need. Need in a way that provides more than just a “feeling of replenishment”, but a true solution to skin problems. When we originally designed IONS we first needed a natural base that would house and deliver our ionic minerals. After trial, error, research and development we created a recipe that assists with being an agent to drive the minerals deep into your epidermis and beyond. But the question remains, will my skin absorb these minerals and what do they do?
Our skin needs certain minerals in order to be healthy and function at optimal levels. Here are some examples of why a few key minerals in our IONS help make your skin thrive:
- Zinc helps revive your look, and also protects against environmental stresses, effective in taming acne lesion formation on all areas of the body, tames oil production, remarkable effects when applied to skin.
- Selenium is a powerful antioxidant, and may also help to control skin balance, reduces sun damage
- Copper helps protect skin. It also firms and tightens, giving your skin a vibrant appearance.
- Silica is important for firming and tightening as well as keeping your skin looking smooth.
- Magnesium helps maintain moisture levels.
Most people think they can get all the nutrients their skin needs from a multivitamin and a healthy diet, but the fact of the matter is, the way in which our food is grown, produced and packaged often depletes the level or nutrients that our bodies really need. When we add a topical preparation to help offset what our bodies are lacking, we start to see real results! What we put in has a large influence on what comes out.
We are always quoting how the honey bee naturally effects the world around it, which is exactly what drove us to design this lineup of topical IONS. A product that can be put on the skin, in any state, any gender or age and watch as it begins to absorb, heal and rejuvenate from the outside in! In additional to being coupled with the highest grade of natural ingredients, our proprietary “ionic minerals” bring together a marriage of both concept and application. When the “IONS” are applied to the skin they work topically; absorbing and working on the inside too!
Be sure to check out the new IONS line up today shop.nxbrands.com where you will see all four variations touting different skin benefits. We can't wait to hear how much you love them!
-Christa Hiebert, President of Sales